Q3: DRAFT

Media Institutions and how that affected our media product:

A production company is a company that provides projects and works of artists in the realms of film, television, new media art, radio, performing arts and video. If a production company earns major funding through large sources of income (private investors, studio investors etc.), then it will be considered as a major production company. These production companies work with well-known stars that are popular amongst a large range of audiences, and people with amazing talents.

Different production company’s own different idents, these are the logos that always show up at the beginning of films. Production company idents are also linked with different genres of film, for example Walt Disney Pictures makes children’s films, starring both real life characters and animations. Whereas, Warner Bros. Pictures makes young adult and adult films, such as the Harry Potter series. The images portrayed in the ident are normally coherent with the words shown too.

Our group decided to take inspiration from two Production companies in particular: Lionsgate and Paramount Pictures. We chose Lionsgate as one of our main sources of inspiration because it has taken many interests into thriller films, such as American Psycho and the Saw series. The type of films Lionsgate produce are very sinister and dark, and rarely do anything uplifting or ‘fun’. Another source was Paramount, which we chose because this production company deals with many action-based movies, normally incorporating spies or characters related with wealth and power into them, for example the Mission Impossible series, Top Gun and The Wolf of Wall Street.

For our company ident, we wanted the ideas to remain very simple, yet eye-catching. We thought that this was exactly that, and it is bold and effective. We chose the name Supersonic since we thought it was a catchy name for a production company that features mainly thriller type films. Additionally, the ident incorporates a simple sound wave in white to the left hand side of the writing, whilst the writing (‘Supersonic Productions’) is written in a sans serif font, however both words are different styles of font. We chose sans serif because it is modern and bold, and appeals to a young adult audience.